Sense-making Public Perceptions of Falls, Bone Health, and Caregiving

Dr. Reuben Ng (Principal Investigator) 
Reuben is a behavioural scientist trained at NUS, Oxford and Yale, based at the Lee Kuan Yew School of Public Policy and the Lloyd’s Register Foundation Institute for the Public Understanding of Risk, NUS. He spent 16 years in government, consulting, and research. In government, he was in the Prime Minister’s Office driving evidence-based policymaking through data analytics and Singapore's Smart Nation strategies. In consulting, he co-built the advanced analytics practice at a global firm, and implemented complex analytics capabilities across industries and functions. In research, he is an expert in social gerontology, ageism, the skills gap, and culture, and known for creating innovative techniques to measure societal perceptions that are applied to strategic policy communications. His work achieved international media coverage including The Straits Times, Business Times, The Washington Post, and CNN. He delivers masterclasses on Innovation that blends Data Analytics, Behavioural Insights, and Design Thinking and serves on advisory boards within finance, education and sustainability sectors. He is the first Singaporean and Oxonian to win the International Fulbright Science and Technology Award, and recently won Singapore’s most prestigious prize for early career social scientists—the Social Science Research Council’s S$1-million-dollar Fellowship.

Yichen Zhu
Yichen has a master’s degree in public policy from the Lee Kuan Yew School of Public Policy (National University Singapore). Before coming to Singapore, she obtained her undergraduate degree in Political Science and Global Studies with concentrations in global political economy and East Asia at the University of Minnesota. She has extensive research experiences with local and international organisations such as the Asian Development Bank. Currently, she is doing risk analysis research to understand what people’s perception and narrative around risk and how people’s risk perceptions change overtime and the driving forces behind these changes. She also does big data text analysis to capture societal sentiment towards ageing, older adults and bone health.

Download the Report Here